Sping Digital Lab, Delft
Smart software people are happy to use.
At Sping we combine 20 years of craft with the experimental drive of our Digital Lab. We tackle complex problems from the user's perspective: AI as a tool, impact as the goal.
What we stand for
Proud of what we ship
We build digital products our clients and our team are proud of. We judge success by the value and satisfaction software brings, not by jargon on slides.
User first, features second
We solve real problems by thinking from the person who will use the system. No building for its own sake: solutions that fit behaviour, context, and feasibility.
Pragmatic AI
We know AI inside out, but only use it where it is genuinely the best tool. No "AI for AI's sake": functional, intelligent applications that improve how work gets done.
Twenty years of craft, lab speed
The stability and depth of a twenty-year agency, plus the curiosity and pace of a Digital Lab, so you get reliability without losing momentum.
Personally invested: we like to work close to the substance alongside your people and the users who matter.
Research, design & technology
We validate ideas before we scale the build: with audiences, with the business case, with tech and market reality, so the team commits effort where it counts.
How we work
Each phase feeds the next, always with users in focus and technology that does the heavy lifting.
Research
We research, analyse, and turn insights into concrete concepts: testing demand and assumptions, feasibility, business model, and market dynamics so you build what is needed.
Design
We design digital answers to tough problems: clear for users, workable for the organisation, from products and journeys to smarter operations, from idea to validated design.
Technology
When the concept holds, we execute: design, build, test, refine, iteratively and efficiently. Users stay central so what ships works in the real world.
Among the tools we use
- AI & machine learning (when it fits)
- Ruby on Rails
- React & React Native
- Vue, Node, TypeScript, Next.js & Nuxt as needed
- AWS & Google Cloud
- Docker, Kubernetes, solid DevOps
Happy clients
From mobility and banking to healthcare, government, and retail, we help organisations move forward with digital products that matter, including work for partners such as ANWB and bunq, alongside those below.
Want to compare notes?
Got a complex challenge or curious what the Digital Lab could do for you? No pitch deck required: a straightforward conversation is enough to get started.