Converting three times as many visitors into leads

Conversion optimization with Kolibrie Next

Kolibrie Next and Sping regularly conduct A/B tests to improve user engagement. One particularly successful experiment focused on attracting year-round interest in festival job opportunities.

What did we test?

The team hypothesized that displaying logos of well-known festivals alongside a contact request form would encourage visitors to share their details. The rationale was straightforward: visitors searching for festival work during off-seasons could see available opportunities and request notifications when positions reopened.

How did we come up with this hypothesis?

Google Analytics revealed an unusually high bounce rate on the festival jobs page compared to other sections. Further investigation using Hotjar’s session recordings uncovered the root cause—when users searched outside peak season, few relevant opportunities displayed. Summer festival positions remained invisible during winter months, discouraging engagement.

What was the goal of the test?

The primary objective involved converting visitors into qualified leads by capturing contact information from interested candidates year-round.

Which tools did we use?

Visual Web Optimizer (VWO) powered this experiment, enabling custom JavaScript implementation to integrate festival logos and an optimized form on the target page.

What did we achieve?

The results were remarkable: visitor-to-lead conversion increased by 270% after introducing the festival logos section and accompanying call-to-action form.

What did we learn?

Success required ensuring page content answered visitor questions directly. By displaying festival logos, the platform clarified available opportunities, making festival work positions more tangible and appealing. The streamlined contact form reduced friction, allowing year-round interest expression.